Volkswagen has revealed UK launch pricing and specifications for the new Arteon, a new flagship model to rival BMW's 4 Series Gran Coupe and it starts from £34,305 with fees and taxes included.
"This new flagship model represents a significant step forward in design, technology and, indeed, aspiration and we are confident that the Arteon will more than meet the high expectations of our customers," said marketing exec, Geraldine Ingham.
His confidence is certainly not misplaced when VW's new five-seater is a balanced blend comfort, technology and a sportiness. Those in the UK can choose from a wide range of engine options though more will be released later on.
At launch the Arteon will be offered with three turbocharged engines, two diesels and a petrol unit. No exact date has been mentioned, but later down the road a 150 PS 1.5-liter TSI petrol and 190 PS 2.0-liter TSI engine will be available. All engines will come with automated DSG dual clutch 7-speed gearboxes, though the more powerful 280 PS 2.0 TSI and 240 PS 2.0 TDI options will also have 4MOTION all-wheel drive as a standard feature.
Those who want a more luxury focused Arteon can opt for the Elegance trim or if you're more sport minded, there's the R-Line variant. Or maybe you'd like to go stock, which is fine thanks to a long list of standard equipment including an 8" touchscreen display with Discover Navigation system, 12.3-inch digital instrument display, 18" alloy wheels, LED self-leveling headlights, LED tinted rear lights with dynamic indicators, Nappa leather upholstery, driver assist and more.
The ordering books may be open right now, but don't expect to see an Areton on your local showroom floor until next month.